Detailed Portrait

Press information: Detailed Portrait about Dr. Kerstin Kellermann reg. merchant
15th August 2005
Company headquarters
Bergisch Gladbach, Germany
Unique Selling Points
Custom Golf Bags
Quick production times
Online design tool
Focus on export
Export rate of around 90%
Export to over 35 countries
Online shop trading in 7 languages
Owner communicates in 5 languages
Sales system
Direct sales through online shop and Amazon
Custom cart bags, tour bags,
stand bags as well as head covers sets and other accessories
Price constellation
High price segment
Golf bag price dependent on
number of individualised
areas and complexity of the
embroidery motif
Sales Volume
Below 1 million Euros
Dr. Kerstin Kellermann, registered merchant, is specialised in the production of custom golf bags in short production times. Kerstin Kellermann stands for custom golf bags made in Germany. The exclusive golf bags are sold in over 35 countries through direct sales online. The owner is a doctor of economics and communicates in 5 languages. The export rate of the individual enterprise is at around 90 %. The international clientele designs its own personal golf bags online or commissions the creative team from the company with this task. The segment custom golf bags represents a niche in the golf equipment sector. Standard golf bags can only be individually embroidered to a certain extent after production. Kerstin Kellermann, in contrast, offers comprehensive individualisation options. The final price of a golf bag is calculated on the basis of the number of individualised areas (e.g. sides, front, ball bag, shoulder belt, etc.) and the complexity of the embroidered motifs. The customer has online access to a motif database in which embroidery motifs are categorised according to certain design themes. Moreover, the customer can upload his or her own files. The customer then chooses the golf bag model from Kerstin Kellermann and the desired base colour. The customer’s own creativity represents a special added value. The customer has the chance to create an individual gift according to his or her own personal taste. The golf bags have innovative features and are designed for sporty, ambitious golfers. The production periods are between 24 hours through Amazon for simple personalised bags and 2 weeks for very complex models. Depending on the time pressure and budget, the customer can choose between 3 forwarders. The online shop, trading in 7 languages, generates monthly traffic of
approx. 50,000 visitors. The headquarters of the company is Bergisch Gladbach near Cologne, Germany. Customers are discerning amateurs and international tour players, whose tour bags are financed by sponsors. The gift and team segment is recording particularly high growth figures. An increasing number of small batches of the same design is being produced for company events, teams and travel groups. Each golf bag is a unique specimen and is photographed in the company’s own studio. The most beautiful golf bags are displayed in the continuously updated photo galleries, and Hundreds of different custom golf bags provide inspiration customers to design their own creations.
The collection from Dr. Kerstin Kellermann comprises the following products:
MADEIRA. 9,5“ cart bag with 14way divider in black.
WATERVILLE 9“ stand bag with 14 way divider in white and black
GENEVA. 9,5“ cart bag with 14way divider in black and white
MONTROSE. 10“ tour bag with 14way divider in black.
MARRAKESH. 7.5“ pencil stand bag in white/silber
Custom head cover sets. Sets of four or three pieces for driver, wood 3, 5 and hybrids.
Team golf bags. From a set of 8 pieces of the same design.
MY WAY and ONLY YOU golf handbags